It snows in Texas and my utility bill in Illinois triples. This story is not new; you hear it all the time.
A tornado hits Missouri and the grocery stores triple the cost of a loaf of bread. A hurricane hits Florida and gas stations triple the cost of gas for people to run their generators.
It is called price gouging and it is both criminal and morally repugnant.
The difference in the latter two examples is that the grocery store or gas station don't have the audacity to tell their customers to go look for help somewhere else.